How do we handle a girl like maria case study
SEE VIDEO BY TOPIC: The Sound Of MusicContent:
Maria Bailey – A Case Study in How Businesses Should NOT React in Crisis
Any business, at one point, will likely face some sort of a public relations crisis and the way you respond this can either give you a much-needed image boost or significantly damage your brand. The last few weeks have been a bit of a nightmare for the Fine Gael TD who has faced massive backlash from the public over her personal injury claim against The Dean Hotel, which has subsequently been withdrawn.
There were PR mistakes made at every stage but possibly the biggest of all was in the aftermath of it becoming public knowledge and how it was handled in the media. A PR crisis occurs when an unexpected problem puts the stability of a company or organisation at risk. These dilemmas can either originate internally or they can be brought on by external influences.
If left unaddressed, this issue may permanently damage the business or cause it to fail. In this case, the crisis for Fine Gael was that information was leaked in advance of European and Local Elections that one of its representatives was acting in a manner that directly conflicted with a recent campaign to fast track legislation to prevent compo culture in Ireland.
The leak caused a massive storm across all forms of media and resulted in reputational damage to the party as a whole. This can be caused by internal mishandling of the business finances or external factors like the property market crash and subsequent recession. This is where the Maria Bailey case falls under. Her case against The Dean Hotel severely undermined her own personal brand and that of the Fine Gael party as a whole. Organisational crises are situations where the company has significantly wronged its consumers.
Rather than creating mutually beneficial relationships, these businesses used their customers as a means of benefiting the company. An example of this is the recent Tracker Mortgage Scandal where banks pressured customers to move from their tracker interest rate to a higher fixed rate resulting people ended up, in many cases, paying hundreds of euro more than they had to on a monthly basis to service their mortgages.
This caused extensive financial strain being unnecessarily put on people, with a number of people having their homes repossessed. The banks already dodgy reputations were damaged even further as the media rightly hit them with a barrage of criticism.
A technological crisis can occur for multiple reasons and are all too common in the modern age. These can be a result of site hacking, crashes, data breaches and more. This could be seen only recently when the Luas website got hacked and held to ransom for one Bitcoin. The hacker threatened to release all data is the fee was not paid. Not ideal in an age of GDPR regulation. In business a single action by a competitor can leave your company or brand vulnerable to a crisis situation.
There are a number of tactics used by businesses to undermine and damage their competitors, some of which are more ethical than others. Can you imagine the panic in Snapchat that day and the subsequent weeks?
That was one hell of a competitive crisis. This occurs when stakeholders within your business ecosystem get into disputes or disagreements with each other that will have a detrimental effect on the company or its reputation.
The recent nurses strike brought swathes of public support and damaged the reputation of the government and HSE as people felt it was justified. Compare this to the reaction the Luas driver got, and it is chalk and cheese, but both are still a crisis of conflict. You might be saying, the best way to avoid any crisis is not to do anything stupid, but as businesses get bigger there are so many stakeholders at play and so many variables that this can become difficult.
In general, there are only a finite number of different variables at play here so it will allow you to anticipate what could happen and plan accordingly. Always Assume It Will Go Public — Everything you do, every decision you make and every message you send, assume they will become public. Get Ahead of the Message — If you see a potential crisis coming down the line, get out in front of it with a statement explaining what happened which will allow you to control the initial narrative.
Plan for the Worst — Always have a crisis management plan in place for any situation that may arise before it actually does. Educate — It is important to educate all of the stakeholders in your business on how they should behave and the standards they must uphold as to avoid any potential issues down the line. Hmmm blame the media?
The very people who will be communicating the message to the public. Does that sound like a good first step? It does not…. The first step is always to take a deep breath, relax and try to think as clearly as possible, but after that try the following steps. Have a read through and notice how Ms Bailey appears to have done the exact opposite. Looking in the mirror and taking a critical view of yourself is infinitely more powerful than any excuse you could make up.
Instead, manage the situation by taking responsibility, reacting immediately, and responding to feedback by writing a press release, post on social media, or make a video message. Companies, brand representatives or influencers often provide emotional, frenzied responses. Going silent on social is not a bad thing when you are monitoring a crisis. Be sure that the first external communication following the crisis is a well-thought-out response that resonates with the public.
Sometime mistakes happen and it is important not to let them ruin your reputation. In order to avoid further damage you must acknowledge the incident, accept responsibility, and apologise. Have a plan and act accordingly. We are all humans and we all recognise that mistakes happen so tell your customers how this mistake has made you feel, apologise and then communicate the steps you are taking to avoid it happening again.
Keep an eye on social media and monitor spikes of negativity or increased activity, utilise an already well-versed crisis plan to proactively respond with prepared materials. Never let employees go rogue, encourage them to apologise immediately with predetermined and approved key messages.
In any situation, there is normally somebody who has been through it before and can help. Seek them out and ask for their advice. Go on the national airwaves and do the opposite of what any well-versed PR professional would tell you to do. This piece is not a vilification or a damnation of Maria Bailey as a person. We accept that everyone makes mistakes and life can be a series of swings and roundabouts, but we do see the value in utilising this case as a learning tool on what not to do if you find yourself or your business embroiled in controversy.
Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Leave a Reply Cancel reply Your email address will not be published. If you continue to use this site we will assume that you are happy with it.
Chapter 12 How Do You Solve a Problem Like Maria - Case Study Example
Before, I never would have dared talk to them, but now I talk to people all the time. Maria was born in Kosice-Saca, Slovakia. He spent much of her childhood in and out of prison.
Because Maria was doing a lot of that stuff. So Ralph handles all our paperwork, does out leases, invoices. So we are literally in beginning of month four. Jo: We were and we were a bit skeptical, obviously, just to try something new, and that was our first time using outsourcing.
Analysis on the Case Study of Maria Case Study
Any business, at one point, will likely face some sort of a public relations crisis and the way you respond this can either give you a much-needed image boost or significantly damage your brand. The last few weeks have been a bit of a nightmare for the Fine Gael TD who has faced massive backlash from the public over her personal injury claim against The Dean Hotel, which has subsequently been withdrawn. There were PR mistakes made at every stage but possibly the biggest of all was in the aftermath of it becoming public knowledge and how it was handled in the media. A PR crisis occurs when an unexpected problem puts the stability of a company or organisation at risk. These dilemmas can either originate internally or they can be brought on by external influences. If left unaddressed, this issue may permanently damage the business or cause it to fail. In this case, the crisis for Fine Gael was that information was leaked in advance of European and Local Elections that one of its representatives was acting in a manner that directly conflicted with a recent campaign to fast track legislation to prevent compo culture in Ireland.
Maria’s Case Study
Marilyn Nathan. The roles and responsibilities of the pastoral leader have changed significantly in recent years. A Pastoral Leader's Handbook provides a comprehensive survey of the pastoral leader's role in secondary school in the current climate and practical guidance on how to do the job. It includes information and guidance on: becoming effective in your role as a pastoral leader; how to get the best out of your tutor team; your role in managing pupil behaviour; working with a range of external agencies; using data to raise pupil achievement; handling difficult or hard to reach parents; the impact of current research findings on how you do the job. Case studies with real examples of both good and bad practice feature throughout, so that it is easy to relate to the experiences described.
Post a Comment. Chapter 12 How Do You Solve a Problem Like Maria - Case Study Example Maria is an excellent resource to the school; diversity encourages creativity among other new ideas, which enhances competitiveness of the institution in question. From the case study, we see her taking the initiatives of communicating to the less fortunate girls among other children with different challenges, which seem to affect their life in school. These kinds of the initiative will ultimately boost the performance of the school.
“How Do We Handle a Girl Like Maria?,”
The first issue to discuss is that Maria is self-referred because she is the one who brought herself to the agency. The doctor or psychiatrist did not bring her but there are sentiments that she is involuntary because she has taken too long to seek psychological advice. She waited until she is diagnosed with a learning disability for her to seek help. Concerning her bio- social-spiritual information, Maria is a Hispanic American woman whose parents were American immigrants from Latin America.
No eBook available Amazon. Account Options Sign in. My library Help Advanced Book Search. Get print book. Shop for Books on Google Play Browse the world's largest eBookstore and start reading today on the web, tablet, phone, or ereader.